Wafaa Fawzi-Researcher
Introduction:
Digital trade refers to the exchange of goods, services, and information conducted via digital networks and includes numerous online activities including buying and selling goods and services, This could include physical products such as clothing or electronic devices in addition to digital products such as software or music, transactions are made via electronic platforms or mobile apps, which often provide browsing lists to consumers before adding selected products to “e-shopping carts” once consumers are ready will continue the safe payment made possible through electronic payment portals.
In the past, digital trade was relatively limited; Due to technological constraints and limited access to the Internet and emerging e-commerce platforms, and with advances in information technology, increased Internet penetration, and improved digital infrastructure, the situation has changed dramatically, There has been marked expansion of digital trade following technological advances in data infrastructure networks together with the increasing connectivity of widespread global use of cellular devices worldwide, It enables them to connect or communicate seamlessly with the lower and different locations, facilitating the circulation in a variety of ways for all parties involved.
This has enabled companies to reach a global customer base and consumers able to access a wide range of products and services from anywhere at any time. The growth of digital trading platforms has revolutionized traditional trade and opened new horizons for digital trade, and digital commerce has emerged as a force capable of changing traditional business paths, providing broad potential in digital trade strategies.
The introduction of large online markets has been enabled by industry icons such as (amazon, Alibaba, eBay) which count big companies in digital commerce from accessing global sales opportunities across diverse outlets and generates enormous potential for income growth globally which ensures innovation allowing customers greater certainty of investing, These companies facilitated safe transactions, provided logistical support and strengthened consumer confidence in goods In addition, the development of digital services has played an important role in the growth of digital trade. digital services covered a wide range of sectors, such as software, cloud computing, online advertising, search media, and telework platforms services, therefore, are of increasing importance to companies and individuals, enabling both parties to access or provide services globally, As for the cross-border flow of data, it had become an essential aspect of digital trade; Because companies now rely on data to improve their products, customer experience allocation, and informed business decision making built on this data enabling them to operate on a global scale and fostering innovation and economic growth.
